"MiraxBioPharma" unveils new logo and brand identity
We share the meaning behind our updated corporate identity.
On April 18, 2025, the Russian full-cycle pharmaceutical company MiraxBioPharma unveiled its new logo and brand identity.
The updated MBP brand identity embodies scientific precision, technological elegance, and an innovative approach to pharmaceuticals. It conveys the core values of our brand through simple yet expressive forms and a carefully considered color palette," says Vadim Drukh, CEO of the company.
The central symbol of the MBP logo consists of three capsules — purple, green, and red — which not only reference the form of medicinal products but also serve as a metaphor for a process where each substance is balanced and plays its role within the overall composition.
The purple capsule symbolizes the depth of knowledge, scientific foundation, expertise, and advanced discoveries. The green capsule represents thoughtfulness, structure, and harmony of processes, as well as a commitment to health and sustainable development. The red capsule embodies energy, determination, and ambitious goals. The deep blue color of the typography and background is associated with expertise, technological advancement, and stability, and, combined with the capsules, highlights the balance between science, business, and technology.
The brand identity goes beyond the logo — it extends into a visual ecosystem that unites various backgrounds, textures, and compositional solutions. You can already explore the full diversity of MiraxBioPharma’s new corporate identity on the company's updated website.
